What if brands had a honest slogan?

Logos and relative payoffs are a crucial part of branding. These symbols contain the soul and the essence of companies, that through slogans explain their philosophy.
But as we all know, companies often “lie”, communicating a message slightly different from reality.
What’d happen if companies used payoff that actually reflects reality?
The blog Honest Slogans is a fun container of all these honest pieces of marketing, and some of them are totally hilarious. We collected the ones that we considered as the most interesting in the following list. As usual, if you have any idea about a honest slogan, write it in the comments!

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Do you have any brilliant honest slogan? Write it in the comments!

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(source | via)