International advertising agency Memac Ogilvy & Mather Dubai realized a powerful campaign for United Nations’ entity for gender equality and empowerment of women UN Women.
This series of ads makes use of some real women related Google searches representing negative feelings and stereotypes against women to expose the issue of sexism and gender discrimination.
“When we came across these searches, we were shocked by how negative they were and decided we had to do something with them,” says Christopher Hunt, Art Director of the creative team, as reported by UN Women’s website.
“The ads are shocking because they show just how far we still have to go to achieve gender equality. They are a wake up call, and we hope that the message will travel far,” adds Kareem Shuhaibar, copy writer.
We can’t deny the results are thought-provoking and hopefully will get a strong reaction from the public opinion.