There are far too many pups without a home in the world, and organisation like Niagara Society for the Prevention of Cruelty to Animals (SPCA) are doing everything they can to save as many pups as possible and find them good homes.
But while more and more people are starting to realize how important pet adoption is, shelters are still struggling with overpopulation and plenty of lovable pups are waiting endlessly for a new family.
Mary Alloy, the owner of a Just Pizza & Wing Co. franchise, was well aware of this and decided to do something to help.
Apart from running her own pizza business, Alloy is also a volunteer at the SPCA.
And after an ingenious idea by her friend, Kimberly LaRussa, Alloy has brought those two worlds together in order to get some sweet pups the families they deserve.
LaRussa is the event coordinator for SPCA, and she and Alloy were recently trying to come up with ideas on how to grab peoples attention and raise awareness for the shelter.
LaRussa suggested that they could put pictures of the shelter pups on Alloy’s pizza cartons, and Alloy was immediately onboard.
After clearing the scheme with the Just Pizza & Wing Co. franchise, Alloy started attaching flyers featuring different shelter dogs on the pizza boxes.
And now, as if the adorable pups’ faces aren’t enough promotion, anyone who adopts one of the dogs featured on the flyers will get a 50$ gift certificate for Alloy’s restaurant.
The campaign has been a great success and 8 pups have found their forever homes in just the first week alone.
Now, LaRussa and Alloy are planning to expand the campaign to include adoptable cats.
LaRussa’s and Alloy’s clever campaign has already given several pups a new shot at life and will undoubtedly continue to bring more pets and families together.
Their campaign might even benefit shelter pups all over the US, as their success has already inspired other business:
“Mary and I have been receiving calls from shelters and pizzerias in other states who have asked if they can use the idea to help shelter animals in their area,” LaRussa revealed to Insider.
It just goes to show that good deeds breed further good deeds, and we all have the power to make a difference in the world.
We just need to take that first step.
LaRussa and Alloy have already changed the lives of several thankful pups, and we’re sure that the number will just continue to grow.