Nowadays not many companies are taking Corporate Social Responsibility seriously.
Corporate Social Responsibility is a management concept where companies integrate social and environmental concerns in their business operations. One of these companies is the renowned French clothing brand Lacoste.
Partnering with International Union for Conservation of Nature (IUCN), Lacoste traded their legendary reptile logo with a handful of endangered species. The number of polos produced for each series corresponds to the remaining population sizes in the wild. If you want to join the fight for the preservation of these species, go to Lacoste’s Website to learn more about the Save Our Species campaign.
The Crocodile Temporarily Leaves Its Iconic Spot For A Greater Cause
The Save Our Species Polo Collection
The California Condor
The Sumatran Tiger
The Burmese Roofed Turtle
The Javan Rhino
The Anegada Ground Iguana
The Northern Sportive Lemur