Celebrations and festivities are always a big opportunity for Ad agencies to create something unusual.
This Halloween Pepsi didn’t let the opportunity pass and released this ironic ad, made by the Brussels based agency Buzz in a Box, where a Pepsi can is dressed with a red cape branded with Coca-Cola logo, with the tagline saying We wish you a scary Halloween.
Playing on the fact that at Halloween you should wear a terrifying dress, they brilliantly conveyed the message that Coca-Cola represents the scarier beverage option you have.
What do you think about it? Do you enjoy these examples of comparative advertising?
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