A logo and its slogan are the very first contact a company and a potential client, and as we all know first impression is extremely important.
For this reason companies usually choose strong and catchy payoffs that reflect the brand’s mission, that’s always slightly different than the way the public actually sees the company.
Graphic designer Clif Dickens created the Tumblr Honest Slogans, a fun container of popular logos and slogans recreated by Clif himself in a honest way that properly reflects what people actually think of them. Here is a collection of our favorite ones.
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