This is what happens when you put thousands of ping pong balls and mousetraps in the same room. Wow!

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What happens when you put 2,014 mousetraps and 2,015 ping-pong balls in the same room? You’ve probably already guessed the answer but believe me, this video is a must-see.

It’s Pepsi’s very own way to celebrate the new year, and if you’ve been reading Just Something for a while, you already know how much we love creativity applied to advertising.

The chain reaction triggered by the ping-pong ball dropped on the traps is nothing less than hypnotic.

The creation of the video involved 42 people on set, and before the final shoot only one failed attempt occurred.

Take a look at the full video below.
(h/t: themetapicture)

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